Jump Start Your Career

The Art Students League of New York’s Professional Practice certificate is a nine-month program designed for serious professional artists who wish to build the skills and community needed to support an individually designed, and sustainable studio practice in the arts.  

About the Program

Strengthen your footing in the art world.

This colloquium led by artist and Springs Projects co-founder Tommy White will serve as the anchor of the program. Tommy will act as mentor, coach, and curator to help each artist make connections and begin to take the needed steps toward a sustainable practice. Topics covered will include:

•  Building business skills (accounting, taxes, pricing work, archiving and estate planning)
•  Creating opportunities (exhibitions, residencies, grants)
•  Preparing exhibitions
•  Marketing your work (especially on social media)
•  Finding a community
•  Conducting studio visits

Chart your path forward

In addition to the colloquium, participants will attend short-term workshops focused on specific topics related to the marketing and business of art, which are led by leaders in the field, and will also be open to artists outside the program.

Our day-long intensive symposiums are a chance to network with thoughtleaders, and build community with other professional artists. Programs will address issues critical to how artists survive. Artists who have previously visited the Professional Development Seminar at the League have included Sharon Butler, Glenn Goldberg, Dasha Shiskin, and Tomas Vu.

Benefits

Personal mentorship
Tommy White will serve as a mentor to coach you through making the connections you need to build a sustainable studio practice in NYC (and beyond).
Tailor your skills towards your artistic goals
Create a five-year aspirational studio plan, with actionable, achievable steps.
Content strategy for artists
Learn how to effectively build and connect with your audience through your digital portfolio, social media, and public speaking.
Writing artists statements
Learn to communicate your creative intentions and perspectives for viewers, curators, and collectors. Write an artist statement and elevator pitch that will build your career.
Pragmatic pathways to sustain a creative life
Learn ways to apply studio-based creativity to your daily living.
Applying for grants and residencies
Discover how to win financial support, dedicated time and space to create, and access to a supportive artistic community.
Show your work to art world professionals
Review your work with different art world professionals — including curators, dealers and other artists — who will provide constructive feedback and critique.
And much more!
Receive additional resources, mentorship, and opportunities to amplify your artistic endeavors.

Instructors

Instructor
Tommy White is the recipient of a Guggenheim Foundation Fellowship, a Howard Foundation Fellowship, a New York Foundation for the Arts Fellowship, a Robert Rauschenberg Foundation Award and a Pollock-Krasner Foundation Grant. His work has been exhibited in galleries and museums throughout North America, Europe and Asia, and has been reviewed and/or discussed in periodicals including Artforum, Art in America, The New York Times, The New Yorker, Art News, The Boston Globe, New York Magazine, Time Out New York and The Village Voice among others. He lives and works in New York City.
WORKSHOP INSTRUCTOR
Sharon Louden wears many interchangeable hats: artist, educator, advocate, consultant, community builder, founder and director of the Institute for Sustained Creativity, and editor of the “Living and Sustaining a Creative Life” series of books. As a changemaker, Louden amplifies unheard voices and advances meaningful opportunities for artists across all disciplines toward sustaining their creative lives. As an artist, her work has evolved from using writing as a medium, to figuration then abstraction through her paintings and drawings, to creating many physical environments that involve an inclusive advocacy using a varied range of media.
WORKSHOP INSTRUCTOR
Hannah Cole is a tax expert who specializes in working with self-employed people — artists, designers, therapists, wellness practitioners, consultants, and anyone running a mission-driven business on their own. Though she’s worked at a couple “buttoned-up” tax firms in New York, she loves bringing her tax skills to people doing work that matters. A long-time working artist with a high-level exhibition history, and a design nerd who worked in an NYC interactive design agency, the financial challenges of self-employed people are both relevant and personal to Hannah.
WORKSHOP INSTRUCTOR
Respected journalist, influential Instagrammer, and the former longtime editor of ARTnews, Robin Cembalest has built a specialty in professional training for the digital era. She teaches writing, social media, public speaking, and other essential skills across the art industry. Cembalest works as educator, consultant, coach, and mentor, helping institutions and individuals to communicate effectively and sharing her expertise on the changing shape of art media.